Exit Poll Sponsorship and Response Intentions
نویسندگان
چکیده
منابع مشابه
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...
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ژورنال
عنوان ژورنال: Journal of Politics and Law
سال: 2016
ISSN: 1913-9055,1913-9047
DOI: 10.5539/jpl.v9n4p72